Custom-Painted Locomotives |
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 Alco Builder Photo: courtesey of American Rails.com |
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 Amtrak 606: Coca Cola ACS-64 photo by Tim Darnell |
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| Railroads and industrial companies have frequently used the broad flanks
of diesel-electric locomotives to deliver their special message, sell a service and promote
good public sentiment. It's a practice that has gone on now for at least six decades. General
Electric's More Power to America Special of 1950 is one such example. Pegged as "an
electrical fair on wheels", the 10-car train criss-crossed the country and showcased more than
2000 electrical exhibits and ideas aimed at improving American's productivity, from jet airplane
engines to powered hand tools to home appliances of the future.
A more recent example is Amtrak ACS-64 #606 that carries Coca-Cola's "Share in the Magic" message as it races up and down the Northeast Corridor. The intent here is to illustrate the many different ways the sides of locomotives have been employed to help shape the public's conscientiousness and opinions since the beginning of the diesel era. This photo essay is divided into five separate sections:
More special features and navigation improvements are planned during our 12-month-long, 25th Anniversary celebration. Please let us know, what you think. New/Revised: 1 January 2019 / 15 November 2019 | |
